Taichung, Taiwan – June 30, 2025 – MatraX Tyres successfully marked its expansion into the Taiwanese market with an engaging seminar hosted at the Intercontinental Hotel in Taichung.
Our tyre brand took a significant leap forward with this event, bringing together many industry leaders, local retailers, and the MatraX executive team for an engaging afternoon of insights, networking, and partnership building.
A Warm Welcome and a Vision for Growth
Terry K. opened the seminar by welcoming attendees and introducing the MatraX delegation, setting the stage for an afternoon focused on collaboration and opportunity.
The MatraX team included André Bandeira (CEO, MatraX Tyres), Tahseen Kamal (Sales Director, MatraX Tyres), Joseph Sousa (Marketing Director, MatraX Tyres), and Melvin Teo (Country Manager Asia, MatraX Tyres) .
Showcasing Global Strength and Local Commitment
André Bandeira took the stage to share the impressive heritage of the Alves Bandeira Group, the European powerhouse behind MatraX. With over 50 years of industry experience, the group’s scale and vertical integration underscore the credibility and reliability of the MatraX brand worldwide.
Tahseen Kamal followed with a deep dive into global tire market trends, highlighting the shift from premium to mid-tier segments and the rising demand for SUV and EV-compatible tires—trends that are shaping the future of the Taiwanese market as well.
Melvin Teo then introduced the full MatraX product lineup, spanning PCR, TBR, and 4x4 segments, and unveiled new sizes planned for 2025–2026. He also emphasized MatraX’s commitment to supporting retailers with robust marketing tools, including POS materials, social media content, and ongoing brand support.
In his closing remarks, Terry K. reinforced the commercial advantages MatraX brings to local retailers: competitive pricing, reliable stock availability, comprehensive marketing support, and a collaborative partnership model designed for mutual success.
Expanding To Taiwan Is A Core Part Of MatraX’s Growth Strategy
The recent Taiwan seminar reflects MatraX’s Asia growth strategy by strengthening local partnerships, tailoring products and marketing to regional trends like the rise of SUVs and EVs, and reinforcing the brand’s global credibility through direct engagement with retailers—all aimed at building trust, supporting partners, and expanding MatraX’s presence in key Asian markets.
It was also a great chance to position MatraX as a serious, structured tyre brand with deep roots in Europe. Our brand showcased its clear commitment to the Taiwanese market. Attendees left with a stronger understanding of the global strength, dedication, and numerous opportunities on the horizon.
Retailers particularly appreciated the personalized engagement with the MatraX team, laying the groundwork for trust and future collaboration.
Stay tuned to our blog for more updates as MatraX continues to accelerate its journey in Taiwan and beyond!
